Introducing transactional SMS: A new way to reach customers
While email is undoubtedly the most popular way to deliver transactional messages, more and more customers are favoring additional channels like SMS to receive these communications. This is why we’re super happy to announce that you can now send high-volume, toll-free SMS using MailerSend.
Are you ready to reach more customers and increase overall satisfaction?
Use cases for transactional SMS
Just like with transactional email, transactional SMS messages are purely informational and cannot contain any marketing content. What’s more, recipients must opt-in to receive transactional messages via SMS. That being said, there are many use cases for transactional SMS. Let’s take a look at some of the things you can do with transactional SMS:
One Time Passwords (OTPs): Improve user experience by making logging into your app effortless
Two Factor Authentication (2FA): Increase security of your app and customer accounts
Order status updates: Keep customers in the loop about how their order is progressing
Shipping and delivery alerts: Ensure customers have ample information to arrange for deliveries
Booking/reservation confirmation and cancellation messages: Optimize the management of bookings and cancellations
Payment and billing alerts: Ensure customers are always aware of upcoming payments and aren’t charged without an alert
Appointment confirmations and reminders: Reduce the number of missed appointments
General alerts, notices or updates: Avoid your support team being inundated with requests about general updates to your service
Emergency alerts: Send SMS alerts to mobilize people quickly in emergency situations
Enjoy the same commitment to deliverability
Our email and SMS API are built with the same mission to deliver and scale transactional communications with ease. SMS are automatically encoded and segmented, while our robust and redundant network of carriers enables you to send timely and important messages that always get delivered to your customers' mobile phone numbers.
What’s more, real-time delivery receipts combined with MailerSend’s smart delivery system increase deliverability and reduce costs, making for a highly scalable solution.
Schedule Bulk SMS
Use the bulk sending endpoint to schedule multiple SMS for a more optimal time—either to avoid peak sending times, increasing deliverability, or to sync delivery with an event. Bulk sending also enables you to make your sendings more efficient. By sending bulk text messages when necessary, you’ll benefit from our higher bulk message sending limit.
Send custom SMS that fit your brand
The new transactional SMS feature includes plenty of tools to personalize your messages. You can tailor them to fit your brand identity, drive customer engagement and build stronger relationships.
Get inspiration from our professionally crafted SMS templates (coming soon), add a touch of your brand flavor, and insert personalization using customer metadata for messages that are unique to them. Plus, you’ll soon be able to attach media files in rich media formats such as PNG, GIF, JPG, WAV, and more to make your messages more engaging.
Use inbound routing to converse with recipients
That’s right—our inbound routing feature extends to SMS so that you can allow recipients to reply and engage in conversations via SMS. This feature allows you to offer an exceptional level of customer service by automatically receiving, filtering and parsing text messages straight to your application. For now, inbound SMS routing is only available in the US, but stay tuned because extended availability is coming soon!
Try out the SMS API now!
You can now start sending and receiving transactional SMS in minutes thanks to our regularly updated official SDK libraries, including PHP, Python, Node.js, Ruby and Java. Starter, Professional and Enterprise plan users will receive a free trial phone number to test out the feature.
There is also the option of using a Zapier integration to send SMS combined with email triggers from over 4,000 apps. Don’t forget to check out our comprehensive API documentation.
Currently, SMS is limited to US-numbers only, but we're planning on expanding this functionality to additional regions in the coming months. Subscribe on the form below to be notified when international SMS is available!
How do you think your business could use transactional SMS? We’d love to hear more about your use cases—let us know in the comments!
